Start with customer questions
Before choosing colours or animations, list the questions customers ask before contacting the business. Those questions should shape the navigation and core service pages. Thin pages created only to target keywords rarely help visitors.
Mobile usability and speed
Visitors should be able to read the page, navigate, submit a form and tap contact actions without zooming. Compress images, avoid unnecessary third-party scripts and test on real mobile widths rather than designing only for a desktop screenshot.
Ownership and maintenance
Confirm who owns the domain, hosting account, source files, content, images and administrator credentials. The business should be able to move the site or hire another qualified developer if the original supplier becomes unavailable.
Search visibility
Use unique page titles, descriptive headings, crawlable internal links and content that genuinely answers the topic. Structured data, sitemaps and technical SEO support discovery, but they do not replace useful content.
Further website planning resources
If you are comparing approaches before hiring a developer, Mobile-Web-Design.ca focuses on mobile-first design and responsive website planning, while Vancouver-Web-Design.org provides additional web-design guidance and planning ideas. Use outside resources as research inputs, then compare the final scope, ownership terms, accessibility, performance and support offered by any provider you are considering.